E-catalog        

Библиогр.: с. 710-714

This paper utilizes Rapaille’s (2006) concept of culture codes and Hall’s (2001) encoding and decoding model of communication
to identify the culture codes of scientific concepts in global scientific online discourse. As an example, we attempted
to identify the culture codes of the concept of “image”, because this concept can be interpreted in different ways in Russian
and international scientific discourse. To identify these codes, we analyzed the interpretations of the concept of “image”
in scientific online discourse in Russia and abroad. We studied the titles, key words, and abstracts of papers published in
2014–2018 that appeared in the Russian Science Citation Index (RSCI) and the Scopus abstract and citation database. As a
result, we identified the culture codes of the concept of “image” in Russian and international scientific online discourse and
compared the culture codes of RSCI-indexed and Scopus-indexed papers. The method we utilized may be used for revealing
the culture codes of any scientific concept (using any citation database), which can contribute to revealing and understanding
the interpretations of these concepts by researchers from different countries.