Wrigley и Cadbury: особенности конкуренции в Томске Е. Д. Бочкарева
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This study evaluated the performance of two major companies- Wrigley and Cadbury-in the chewing gum market. This article discusses the basics of competition, the main aspects of effective decision-making that are used by these companies in the process of distributing their products through a distribution company. 1 have reviewed how distribution indicators work to achieve the company’s success, such as the level of distribution, the degree of distribution, and the quality of distribution.
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