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Wrigley и Cadbury: особенности конкуренции в Томске Е. Д. Бочкарева

By: Бочкарева, Елизавета ДмитриевнаMaterial type: ArticleArticleContent type: Текст Media type: электронный Other title: Wrigley and Cadbury: competition features in Tomsk [Parallel title]Subject(s): конкуренция | Томск, город | диетрибьюторские компанииGenre/Form: статьи в сборниках Online resources: Click here to access online In: Перспективы развития фундаментальных наук. Т. 5 : сборник научных трудов XVII Международной конференции студентов, аспирантов и молодых ученых, Россия, Томск, 21-24 апреля 2020 г Т. 5 : Экономика и управление. С. 32-34Abstract: This study evaluated the performance of two major companies- Wrigley and Cadbury-in the chewing gum market. This article discusses the basics of competition, the main aspects of effective decision-making that are used by these companies in the process of distributing their products through a distribution company. 1 have reviewed how distribution indicators work to achieve the company’s success, such as the level of distribution, the degree of distribution, and the quality of distribution.
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This study evaluated the performance of two major companies- Wrigley and Cadbury-in the chewing gum market. This article discusses the basics of competition, the main aspects of effective decision-making that are used by these companies in the process of distributing their products through a distribution company. 1 have reviewed how distribution indicators work to achieve the company’s success, such as the level of distribution, the degree of distribution, and the quality of distribution.

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