The role of marketing strategies implementation in positioning of a higher education institution: case of the university "higher school of economics" A. A. Konibolotskaya, K. S. Larina
Material type:
ArticleContent type: Текст Media type: электронный Subject(s): маркетинговые инструменты | университеты | высшее образование | SWOT-анализGenre/Form: статьи в сборниках Online resources: Click here to access online
In:
Инноватика - 2020 : сборник материалов XVI Международной школы-конференции студентов, аспирантов и молодых ученых, 23-25 апреля 2020 г., г. Томск, Россия С. 470-473Abstract: The marketing strategy campaigns have been discussed in a variety of business and non-business spheres. The main goal of the article is to investigate the nature of marketing policy in the university field, to explore the influencers of promoting activity, directions for awareness development, to understand the impact of marketing strategies implementation process on the positioning of a particular university.
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The marketing strategy campaigns have been discussed in a variety of business and non-business spheres. The main goal of the article is to investigate the nature of marketing policy in the university field, to explore the influencers of promoting activity, directions for awareness development, to understand the impact of marketing strategies implementation process on the positioning of a particular university.
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