Scientific Library of Tomsk State University

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Your search returned 2 results.

1.
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness electronic resource Sponsorship in a National and International Environment / by Christian Lucas.

by Lucas, Christian [author.] | SpringerLink (Online service).

Series: Applied Marketing Science / Angewandte MarketingforschungSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available :
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2.
The Paradox of Points electronic resource Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs / by Sören Köcher.

by Köcher, Sören [author.] | SpringerLink (Online service).

Series: Applied Marketing Science / Angewandte MarketingforschungSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available :
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