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Werbewirkungsmessung - am Beispiel von Anzeigen fuer oesterreichische Produkte Wolfgang Mayerhofer

By: Mayerhofer, WolfgangMaterial type: TextTextSeries: Forschungsergebnisse der Wirtschaftsuniversitaet WienPublication details: Wien Service Fachverlag 1990Description: xi, 216 S. AbbISBN: 3854281803Subject(s): Австрия | экономика | качество продукцииOther classification: У821.24
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Item type Current library Call number Copy number Status Date due Barcode
Выдается в читальный зал Книгохранилище 1-798560к (Browse shelf (Opens below)) 1 Available 13820000467276

Literaturverzeichnis : S. 199-206

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