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Shakespeare, Einstein, and the bottom line the marketing of higher education David L. Kirp.
Material type: TextPublication details: Cambridge, Mass. Harvard University Press 2003Description: vi, 328 p. 24 cmISBN: 0674011465 (alk. paper)Subject(s): Universities and colleges -- United States -- Marketing | Education, Higher -- Public relations -- United States | США | высшее образование | университеты | колледжи | экономика образования | коммерциализация образования | образовательный менеджментDDC classification: 378.73 LOC classification: LB2342.8 | .K57 2003Other classification: Ч484(7СОЕ)711 | У9(7СОЕ)497.458Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Выдается в читальный зал | Книгохранилище | 1-903468к (Browse shelf (Opens below)) | 1 | Available | 13820000453697 |
Includes bibliographical references (p. 265-314) and index.
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