Normal view
MARC view
Strategic brand management Richard Elliott, Larry Percy
Material type:
TextPublication details: Oxford [a. o.] Oxford University Press 2007Description: XIV, 265 p. illISBN: 0199260001; 9780199260003Subject(s): Product management | Strategic planning | стратегическое планирование | социальная психология | эмоции | товарные знаки | реклама | торговые марки | брендинг | корпоративный бренд-менеджмент | маркетингDDC classification: 658.8/27 LOC classification: HF5415.15 | .E43 2007Other classification: У821.24 Online resources: Table of contents only | Contributor biographical information | Publisher description
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 1 неделя | Английский читальный зал | 330.2 ELL (Browse shelf (Opens below)) | Available | 13820000709233 |
Includes bibliographical references
Index: p. [255]-265
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