Scientific Library of Tomsk State University

   E-catalog        

Refine your search


База знаний по целевым капиталам

  •    Эндаумент
       Фандрайзинг
       Нормативные документы

  • Your search returned 24 results.

    1.
    The spot : the rise of political advertising on television / Edwin Diamond and Stephen Bates.

    by Diamond, Edwin | Bates, Stephen, 1958-.

    Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. : MIT Press, c1992Availability: No items available :
    2.
    The commercialization of American culture: New advertising, control and democracy Matthew P. McAlister.

    by McAllister, Matthew P.

    Material type: Text Text; Format: print Publication details: Thousand Oaks a. o. Sage Publications 1996Availability: No items available :
    3.
    Advertising, promotion, and supplemental aspects of integrated marketing communications

    by Shimp, Terence A.

    Edition: 4. ed.Material type: Text Text; Format: print ; Audience: Specialized; Publication details: Fort Worth a. o. The Dryden Press Harcourt Brace College Publ. 1997Availability: No items available :
    4.
    Art & copy Electronic resource inside advertising's creative revolution directed by Doug Pray

    by Pray, Doug [drt].

    Material type: Film Film; Type of visual material: videorecording Publication details: [S. l.] The One Club 2010Availability: No items available :
    5.
    Word of mouth marketing how smart companies get people talking Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki

    by Sernovitz, Andy | Godin, Seth [aui] | Kawasaki, Guy [aft].

    Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Austin Greenleaf Book Group Press 2012Online access: Contributor biographical information | Publisher description Availability: No items available :
    6.
    Marketing to the mind right brain strategies for advertising and marketing Richard C. Maddock, Richard L. Fulton

    by Maddock, Richard C | Fulton, Richard L.

    Material type: Text Text; Format: print Publication details: London [a. o.] Quorum Books 1996Availability: No items available :
    7.
    Designing brand identity a complete guide to creating, building, and maintaining strong brands Alina Wheeler

    by Wheeler, Alina.

    Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken John Wiley & Sons 2003Availability: No items available :
    8.
    Advertising the American dream making way for modernity, 1920-1940 Roland Marchand.

    by Marchand, Roland.

    Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Berkeley [a. o.] University of California Press 1986Online access: Publisher description | Contributor biographical information Availability: No items available :
    9.
    The language of advertising Torben Vestergaard and Kim Schroder

    by Vestergaard, Torben, 1943- | Schroder, Kim.

    Series: Language in societyMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford [a. o.] Basil Blackwell 1985Availability: No items available :
    10.
    Brands Marcel Danesi

    by Danesi, Marcel.

    Series: Routledge introductions to media and communications / ed. by Paul CobleyMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York [a. o.] Routledge 2006Availability: No items available :
    11.
    Perspectives on marketing Jason I. Miletsky, Michael Hand.

    by Miletsky, Jason I | Hand, Michael.

    Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: [Boston[a. o. Course Technology 2009]Availability: No items available :
    12.
    World class speaking the ultimate guide to presenting, marketing and profiting like a champion Craig Valentine and Mitch Meyerson

    by Valentine, Craig | Meyerson, Mitch.

    Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York Morgan James 2009Availability: No items available :
    13.
    The campaign manager. Running & winning local elections. Catherine M. Golden.

    by Golden, Catherine M.

    Material type: Text Text; Format: print Publication details: Ashland: Oak Street Press, 1996Other title: The complete, step-by-step, success kit for local campaign..Availability: No items available :
    14.
    Business ethics: A philosophical reader / [edited by] Thomas I. White.

    by White, Thomas I.

    Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York: Toronto: Macmillan Pub. ; Maxwell Macmillan Canada, c1993Availability: No items available :
    15.
    Advertising and popular culture: studies in variety and versatility / edited by Sammy R. Danna.

    by Danna, Sammy R. (Sammy Richard), 1934-.

    Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bowling Green, Ohio: Bowling Green State University Popular Press, c1992Availability: No items available :
    16.
    The king of Madison Avenue David Ogilvy and the making of modern advertising Kenneth Roman

    by Roman, Kenneth.

    Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Specialized; Publication details: New York Palgrave Macmillan 2009Other title: David Ogilvy and the making of modern advertising.Online access: Table of contents only | Contributor biographical information | Publisher description Availability: No items available :
    17.
    But first, these messages-- : The selling of broadcast advertising / Barton C. White, N. Doyle Satterthwaite.

    by White, Barton | Satterthwaite, N. Doyle.

    Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Allyn and Bacon, c1989Availability: No items available :
    18.
    Strategic brand management Richard Elliott, Larry Percy

    by Elliott, Richard | Percy, Larry.

    Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford [a. o.] Oxford University Press 2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: No items available :
    19.
    Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy

    by Perreault, William D. Jr | McCarthy, E. Jerome.

    Edition: 15th editionMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston [a. o.] McGraw-Hill/Irwin 2005Availability: No items available :
    20.
    Textbook on consumer law David Oughton and John Lowry

    by Oughton, David | Lowry, John.

    Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford [a. o.] Oxford University Press 2000Availability: No items available :
    21.
    Candidate images in presidential elections. Ed. by Kenneth L. Hacker.

    Material type: Text Text; Format: print Publication details: Westport, London: Praeger, 1995Availability: No items available :
    22.
    Mass communication, an introduction / John R. Bittner.

    by Bittner, John R, 1943-.

    Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1989Availability: No items available :
    23.
    Unfair trade practices and intellectual property / Roger E. Schechter.

    by Schechter, Roger E, 1953-.

    Series: Black letter seriesEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: St. Paul, Minn. : West Pub. Co., 1993Availability: No items available :
    24.
    Американская мозаика Игорь Геевский, Николай Сетунский

    by Геевский, Игорь Александрович | Сетунский, Николай Константинович.

    Material type: Text Text; Format: print ; Audience: Specialized; Publication details: М. Политиздат 1991Availability: No items available :