Social networking as an advertising tool in Russia and abroad Y. A. Ageeva, I. V. Kondratyeva, Z. S. Zavyalova [et.al.]
Material type:
ArticleSubject(s): социальные сети | Россия | реклама | Facebook, социальная сеть | ВКонтакте, социальная сетьGenre/Form: статьи в журналах Online resources: Click here to access online
In:
SHS Web of Conferences Vol. 28. P. 01003 (1-4)Abstract: This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia.
Библиогр.: 18 назв.
This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia.
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