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International Brand Management of Chinese Companies Электронный ресурс Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / by Sandra Bell.
Material type: Computer fileSeries: Contributions to economicsPublication details: Heidelberg : Physica-Verlag Heidelberg, 2008ISBN: 9783790820300Subject(s): Economics | Entrepreneurship | Marketing | Economics/Management Science | Entrepreneurship | MarketingOnline resources: Click here to access online In: Springer eBooksNo physical items for this record
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