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Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
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TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1991Edition: 4th edDescription: xi, 644 p. : ill. ; 24 cmISBN: 0138519323 :Subject(s): Nonprofit organizations -- Marketing | маркетинг | некоммерческие организации | стратегическое планирование | маркетинговые стратегии | рынок | планированиеDDC classification: 658.8 LOC classification: HF5415 | .K6312 1991
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| 1 неделя | Английский читальный зал | 330.1 KOT (Browse shelf (Opens below)) | 1 | Available | 13820000013464 |
Includes bibliographical references and indexes.
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