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	1.	Do it! Marketing 77 instant-action ideas to boost sales, maximize profits, and crush your competition David Newman by Newman, David, 1964-. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York [a. o.] AMACOM 2013Availability: No items available : Log in to add tags Add to cart (remove)
	2.	Marketing : an introduction / Philip Kotler, Gary Armstrong. by Kotler, Philip \| Armstrong, Gary. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1993Availability: No items available : Log in to add tags Add to cart (remove)
	3.	Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip \| Armstrong, Gary. Series: Prentice-Hall series in marketingEdition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991Availability: No items available : Log in to add tags Add to cart (remove)
	4.	Optimizing Distribution Systems in Asset Management Электронный ресурс Institutional Arrangements as Key Factor of Success / by Philipp Caspar Koch. by Koch, Philipp Caspar \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Computer file; Format: electronic available online Publication details: Wiesbaden : Betriebswirtschaftlicher Verlag Dr. Thomas Gabler / GWV Fachverlage GmbH, Wiesbaden, 2008Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	5.	Estimation of Willingness-to-Pay Электронный ресурс Theory, Measurement, Application / by Christoph Breidert. by Breidert, Christoph \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Wiesbaden : Deutscher UniversitГ¤ts-Verlag / GWV Fachverlage GmbH, Wiesbaden, 2006Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	6.	User-Generated Content and its Impact on Branding electronic resource How Users and Communities Create and Manage Brands in Social Media / by Severin Dennhardt. by Dennhardt, Severin [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	7.	European Retail Research Электронный ресурс edited by Bernhard Swoboda, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein. by Swoboda, Bernhard \| Morschett, Dirk \| Rudolph, Thomas \| Schnedlitz, Peter \| Schramm-Klein, Hanna \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Computer file; Format: electronic available online Publication details: Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	8.	Strategic Retail Management Электронный ресурс Text and International Cases / by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein. by Zentes, Joachim \| Morschett, Dirk \| Schramm-Klein, Hanna \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Wiesbaden : Betriebswirtschaftlicher Verlag Dr. Th. Gabler / GWV Fachverlage GmbH, Wiesbaden, 2007Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	9.	Customer Processes in Business-to-Business Service Transactions Электронный ресурс by Janine Frauendorf. by Frauendorf, Janine \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Computer file; Format: electronic available online Publication details: Wiesbaden : Deutscher UniversitГ¤ts-Verlag / GWV Fachverlage GmbH, Wiesbaden, 2006Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	10.	The Impact of Automatic Store Replenishment on Retail Электронный ресурс Technologies and Concepts for the Out-of-Stocks Problem / by Alfred Angerer. by Angerer, Alfred \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Computer file; Format: electronic available online Publication details: Wiesbaden : Deutscher UniversitГ¤ts-Verlag / GWV Fachverlage GmbH, Wiesbaden, 2006Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	11.	A Theory of Marketing Электронный ресурс Outline of a Social Systems Perspective / by Marius K. Lüdicke by Lüdicke Marius K \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Wiesbaden : Deutscher Universitäts-Verlag / GWV Fachverlage GmbH, Wiesbaden, 2006Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	12.	Marketing Communication Policies Электронный ресурс by Rainer Busch, Margarete Seidenspinner, Fritz Unger. by Busch, Rainer \| Seidenspinner, Margarete \| Unger, Fritz \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2007Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	13.	Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces Электронный ресурс by Madhu Viswanathan, S. Gajendiran, R. Venkatesan. by Viswanathan, Madhu \| Gajendiran, S \| Venkatesan, R \| SpringerLink (Online service). Series: Education in the Asia-Pacific Region: Issues, Concerns and ProspectsSource: Springer eBooksMaterial type: Computer file; Format: electronic available online Publication details: Dordrecht : Springer Science + Business Media B.V, 2008Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	14.	Internal Brand Management in an International Context electronic resource by Christina Ravens. by Ravens, Christina [author.] \| SpringerLink (Online service). Series: Innovatives MarkenmanagementSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	15.	Retail Internationalization electronic resource Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities / by Stefan Elsner. by Elsner, Stefan [author.] \| SpringerLink (Online service). Series: Handel und Internationales Marketing / Retailing and International MarketingSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	16.	Retail Branding and Store Loyalty electronic resource Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats / by Bettina Berg. by Berg, Bettina [author.] \| SpringerLink (Online service). Series: Handel und Internationales Marketing / Retailing and International MarketingSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	17.	Key Account Management in Business-to-Business Markets Электронный ресурс An Assessment of Its Economic Value / by Stefan Wengler. by Wengler, Stefan \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Wiesbaden : Deutscher UniversitГ¤ts-Verlag / GWV Fachverlage GmbH, Wiesbaden, 2006Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	18.	E-Services Электронный ресурс Opportunities and Threats / by Heiner Evanschitzky, Gopalkrishnan R. Iyer. by Evanschitzky, Heiner \| Iyer, Gopalkrishnan R \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Wiesbaden : Deutscher UniversitГ¤ts-Verlag / GWV Fachverlage GmbH, Wiesbaden, 2007Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	19.	International Brand Management of Chinese Companies Электронный ресурс Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / by Sandra Bell. by Bell, Sandra \| SpringerLink (Online service). Series: Contributions to economicsSource: Springer eBooksMaterial type: Computer file; Format: electronic available online Publication details: Heidelberg : Physica-Verlag Heidelberg, 2008Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	20.	Managing Corporate Brands Электронный ресурс A new approach to corporate communication / by Marcos Ormeño by Ormeño, Marcos \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Computer file; Format: electronic available online Publication details: Wiesbaden : Deutscher Universitäts-Verlag / GWV Fachverlage GmbH, Wiesbaden, 2007Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	21.	Competition in Marketing Электронный ресурс Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation / by Vera Magin. by Magin, Vera \| SpringerLink (Online service). Edition: 1.Auflage.Source: Springer eBooksMaterial type: Computer file; Format: electronic available online Publication details: Wiesbaden : Deutscher UniversitГ¤ts-Verlag / GWV Fachverlage GmbH, Wiesbaden, 2006Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	22.	International Advertising and Communication Электронный ресурс Current Insights and Empirical Findings edited by Sandra Diehl, Ralf Terlutter. by Diehl, Sandra \| Terlutter, Ralf \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Wiesbaden Deutscher Universitäts-Verlag 2006Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	23.	Selected Essays on Corporate Reputation and Social Media electronic resource Collection of Empirical Evidence / by Markus Kick. by Kick, Markus [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	24.	When Luxury Meets Art electronic resource Forms of Collaboration between Luxury Brands and the Arts / by Olga Louisa Kastner. by Kastner, Olga Louisa [author.] \| SpringerLink (Online service). Series: BestMastersSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	25.	Storytelling Электронный ресурс Branding in Practice / by Klaus Fog, Christian Budtz, Baris Yakaboylu. by Fog, Klaus \| Budtz, Christian \| Yakaboylu, Baris \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2005Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	26.	Consumer Driven Electronic Transformation Электронный ресурс Applying New Technologies to Enthuse Consumers and Transform the Supply Chain / edited by Georgios J. Doukidis, Adam P. Vrechopoulos. by Doukidis, Georgios J \| Vrechopoulos, Adam P \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	27.	The Business Idea Электронный ресурс The Early Stages of Entrepreneurship / by Søren Hougaard. by Hougaard, Søren \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer Berlin В· Heidelberg, 2005Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	28.	Does Multi-stage Marketing Pay? electronic resource Creating Competitive Advantages Through Multi-stage Marketing / by Alejandro-Marcel Schönhoff. by Schönhoff, Alejandro-Marcel [author.] \| SpringerLink (Online service). Series: Business-to-Business-MarketingSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	29.	Social Media for Scientific Institutions electronic resource How to Attract Young Academics by Using Social Media as a Marketing Tool / by Daniel Hurrle, Julia Postatny. by Hurrle, Daniel [author.] \| Postatny, Julia [author.] \| SpringerLink (Online service). Series: BestMastersSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	30.	B2B Brand Management Электронный ресурс by Philip Kotler, Waldemar Pfoertsch. by Kotler, Philip \| Pfoertsch, Waldemar \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	31.	International Direct Marketing Электронный ресурс Principles, Best Practices, Marketing Facts / edited by Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas. by Krafft, Manfred \| Hesse, Jürgen \| Höfling, Jürgen \| Peters, Kay \| Rinas, Diane \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2007Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	32.	The marketing gurus lessons from the best marketing books of all time Chris Murray and the editors of Soundview Executive Book Summaries by Murray, Chris. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York [a. o.] Portfolio 2006Online access: Table of contents only \| Publisher description \| Contributor biographical information Availability: No items available : Log in to add tags Add to cart (remove)
	33.	Chinese Strategic Decision-making on CSR electronic resource by Shuo Wang. by Wang, Shuo [author.] \| SpringerLink (Online service). Series: CSR, Sustainability, Ethics & GovernanceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	34.	Mixed Method Research Design electronic resource An Application in Consumer-Brand Relationships (CBR) / by S. Sreejesh, Sanjay Mohapatra. by Sreejesh, S [author.] \| Mohapatra, Sanjay [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	35.	It's not about the Technology Электронный ресурс Developing the Craft of Thinking for a High Technology Corporation / by Raj Karamchedu. by Karamchedu, Raj \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Boston, MA : Springer Science+Business Media, Inc., 2005Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	36.	Perspectives on marketing Jason I. Miletsky, Michael Hand. by Miletsky, Jason I \| Hand, Michael. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: [Boston[a. o. Course Technology 2009]Availability: No items available : Log in to add tags Add to cart (remove)
	37.	The Paradox of Points electronic resource Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs / by Sören Köcher. by Köcher, Sören [author.] \| SpringerLink (Online service). Series: Applied Marketing Science / Angewandte MarketingforschungSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	38.	Vertical Brand Portfolio Management electronic resource Strategies for Integrated Brand Management between Manufacturers and Retailers / by Diederich Bakker. by Bakker, Diederich [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	39.	Warranty Management and Product Manufacture Электронный ресурс by D.N. Prabhakar Murthy, Wallace R. Blischke. by Murthy, D. N. Prabhakar \| Blischke, Wallace R \| SpringerLink (Online service). Series: Springer Series in Reliability EngineeringSource: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: London : Springer-Verlag London, 2006Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	40.	The Quintessence of Marketing electronic resource What You Really Need to Know to Manage Your Marketing Activities / by Nils Bickhoff, Svend Hollensen, Marc Opresnik. by Bickhoff, Nils [author.] \| Hollensen, Svend [author.] \| Opresnik, Marc [author.] \| SpringerLink (Online service). Series: Quintessence SeriesSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	41.	Sales Negotiations in Professional Service Firms electronic resource An Exploratory Study on Agenda Setting and Issue Management / by Mireia Prat. by Prat, Mireia [author.] \| SpringerLink (Online service). Series: BestMastersSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	42.	The Social Web in the Hotel Industry electronic resource The Impact of the Social Web on the Information Process of German Hotel Guests / by Nadine Chehimi. by Chehimi, Nadine [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	43.	Sponsor- and Country-Related Predictors of Sponsorship Effectiveness electronic resource Sponsorship in a National and International Environment / by Christian Lucas. by Lucas, Christian [author.] \| SpringerLink (Online service). Series: Applied Marketing Science / Angewandte MarketingforschungSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	44.	Retailing in the 21st Century Электронный ресурс Current and Future Trends / edited by Manfred Krafft, Murali K. Mantrala. by Krafft, Manfred \| Mantrala, Murali K \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer Berlin В· Heidelberg, 2006Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	45.	Online Channel Integration electronic resource Value Creation and Customer Reactions in Online and Physical Stores / by Jochen Binder. by Binder, Jochen [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	46.	Business Success in China Электронный ресурс edited by Markus B. Hofer, Bernhard Ebel. by Hofer, Markus B \| Ebel, Bernhard \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2007Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	47.	Mathematical Models of Distribution Channels Электронный ресурс by Charles A. Ingene, Mark E. Parry. by Ingene, Charles A \| Parry, Mark E \| SpringerLink (Online service). Series: International Series in Quantitative MarketingSource: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Boston, MA : Springer Science + Business Media, Inc., 2005Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	48.	Strategies in E-Business electronic resource Positioning and Social Networking in Online Markets / edited by Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez. by Gil-Pechuán, Ignacio [editor.] \| Palacios-Marqués, Daniel [editor.] \| Peris-Ortiz, Marta Peris [editor.] \| Vendrell, Eduardo [editor.] \| Ferri-Ramirez, Cesar [editor.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Boston, MA : Springer US : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	49.	Growing Brands Through Sponsorship electronic resource An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance / by Philip Gross. by Gross, Philip [author.] \| SpringerLink (Online service). Series: Strategie, Marketing und InformationsmanagementSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	50.	Managing Business Interfaces Электронный ресурс Marketing and Engineering Issues in the Supply Chain and Internet Domains / edited by Amiya K. Chakravarty, Jehoshua Eliashberg. by Chakravarty, Amiya K \| Eliashberg, Jehoshua \| SpringerLink (Online service). Series: International Series in Quantitative MarketingSource: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Boston, MA : Springer Science+Business Media, Inc., 2005Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)