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    • Your search returned 19 results.

    1.
    Growing Brands Through Sponsorship electronic resource An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance / by Philip Gross.

    by Gross, Philip [author.] | SpringerLink (Online service).

    Series: Strategie, Marketing und InformationsmanagementSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available :
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    2.
    Advances in Advertising Research (Vol. V) electronic resource Extending the Boundaries of Advertising / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki.

    by Banks, Ivana Bušljeta [editor.] | De Pelsmacker, Patrick [editor.] | Okazaki, Shintaro [editor.] | SpringerLink (Online service).

    Series: European Advertising AcademySource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available :
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    3.
    Determinants of Private Label Attitude electronic resource Predicting Consumers’ Brand Preferences Using Psychographics / by Stefanie Weiß.

    by Weiß, Stefanie [author.] | SpringerLink (Online service).

    Series: BestMastersSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available :
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    4.
    Business Relationship Management and Marketing electronic resource Mastering Business Markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.

    by Kleinaltenkamp, Michael [editor.] | Plinke, Wulff [editor.] | Geiger, Ingmar [editor.] | SpringerLink (Online service).

    Series: Springer Texts in Business and EconomicsSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available :
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    5.
    Use of Market Data in the Recruitment of High Potentials electronic resource Segmentation and Targeting in Human Resources in the Pharmaceutical Industry / by Jan Posthumus.

    by Posthumus, Jan [author.] | SpringerLink (Online service).

    Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available :
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    6.
    Staying the Consumption Course electronic resource Exploring the Individual Lock-in Process in Service Relationships / by Benjamin Krischan Schulte.

    by Schulte, Benjamin Krischan [author.] | SpringerLink (Online service).

    Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available :
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    7.
    Brand Building and Marketing in Key Emerging Markets electronic resource A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil / by Niklas Schaffmeister.

    by Schaffmeister, Niklas [author.] | SpringerLink (Online service).

    Series: Management for ProfessionalsEdition: 1st ed. 2015.Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available :
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    8.
    When Luxury Meets Art electronic resource Forms of Collaboration between Luxury Brands and the Arts / by Olga Louisa Kastner.

    by Kastner, Olga Louisa [author.] | SpringerLink (Online service).

    Series: BestMastersSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available :
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    9.
    Online Channel Integration electronic resource Value Creation and Customer Reactions in Online and Physical Stores / by Jochen Binder.

    by Binder, Jochen [author.] | SpringerLink (Online service).

    Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available :
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    10.
    Mixed Method Research Design electronic resource An Application in Consumer-Brand Relationships (CBR) / by S. Sreejesh, Sanjay Mohapatra.

    by Sreejesh, S [author.] | Mohapatra, Sanjay [author.] | SpringerLink (Online service).

    Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available :
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    11.
    The Social Web in the Hotel Industry electronic resource The Impact of the Social Web on the Information Process of German Hotel Guests / by Nadine Chehimi.

    by Chehimi, Nadine [author.] | SpringerLink (Online service).

    Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available :
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    12.
    Nature-Based Tourism in Mallorca’s Natural Areas electronic resource The Benefits of Tourism for Natural Areas / by Luisa Wolter.

    by Wolter, Luisa [author.] | SpringerLink (Online service).

    Series: BestMastersSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available :
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    13.
    Marketing Cases from Emerging Markets electronic resource edited by Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis.

    by Mutum, Dilip [editor.] | Roy, Sanjit Kumar [editor.] | Kipnis, Eva [editor.] | SpringerLink (Online service).

    Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available :
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    14.
    Digital Wine electronic resource How QR Codes Facilitate New Markets for Small Wine Industries / by Tara Brabazon, Mick Winter, Bryn Gandy.

    by Brabazon, Tara [author.] | Winter, Mick [author.] | Gandy, Bryn [author.] | SpringerLink (Online service).

    Series: SpringerBriefs in BusinessSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Singapore : Springer Singapore : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available :
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    15.
    Uniform Across-the-Board Promotions electronic resource by Marc-Oliver Jauch.

    by Jauch, Marc-Oliver [author.] | SpringerLink (Online service).

    Series: Contributions to Management ScienceSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available :
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    16.
    Management of the Fuzzy Front End of Innovation electronic resource edited by Oliver Gassmann, Fiona Schweitzer.

    by Gassmann, Oliver [editor.] | Schweitzer, Fiona [editor.] | SpringerLink (Online service).

    Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available :
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    17.
    Customer Knowledge Management electronic resource Leveraging Soft Skills to Improve Customer Focus / by Soumit Sain, Silvio Wilde.

    by Sain, Soumit [author.] | Wilde, Silvio [author.] | SpringerLink (Online service).

    Series: Management for ProfessionalsSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available :
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    18.
    Applied Conjoint Analysis electronic resource by Vithala R. Rao.

    by Rao, Vithala R [author.] | SpringerLink (Online service).

    Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available :
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    19.
    Food Consumer Science [electronic resource] : Theories, Methods and Application to the Western Balkans / edited by Dominique Barjolle, Matthew Gorton, Jasna Milošević Đorđević, Žaklina Stojanović.

    by Barjolle, Dominique [editor.] | Gorton, Matthew [editor.] | Milošević Đorđević, Jasna [editor.] | Stojanović, Žaklina [editor.] | SpringerLink (Online service).

    Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Dordrecht : Springer Netherlands : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available :
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