Научная библиотека ТГУ catalog › Results of search for 'an:56474'

Your search returned 170 results.

	1.	Innovation and Product Management electronic resource A Holistic and Practical Approach to Uncertainty Reduction / by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani. by Gaubinger, Kurt [author.] \| Rabl, Michael [author.] \| Swan, Scott [author.] \| Werani, Thomas [author.] \| SpringerLink (Online service). Series: Springer Texts in Business and EconomicsSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	2.	Factors Driving Social Network Site Usage electronic resource by Claus-Peter H. Ernst. by Ernst, Claus-Peter H [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	3.	B2B Brand Management Электронный ресурс by Philip Kotler, Waldemar Pfoertsch. by Kotler, Philip \| Pfoertsch, Waldemar \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	4.	International Direct Marketing Электронный ресурс Principles, Best Practices, Marketing Facts / edited by Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas. by Krafft, Manfred \| Hesse, Jürgen \| Höfling, Jürgen \| Peters, Kay \| Rinas, Diane \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2007Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	5.	Storytelling Электронный ресурс Branding in Practice / by Klaus Fog, Christian Budtz, Baris Yakaboylu. by Fog, Klaus \| Budtz, Christian \| Yakaboylu, Baris \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2005Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	6.	Innovation Acceptance electronic resource The Case of Advanced Driver-Assistance Systems / by Patrick Planing. by Planing, Patrick [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	7.	Tourist Destination Images and Local Culture electronic resource Using the Example of the United Arab Emirates / by Verena Schwaighofer. by Schwaighofer, Verena [author.] \| SpringerLink (Online service). Series: BestMastersSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	8.	The Business Idea Электронный ресурс The Early Stages of Entrepreneurship / by Søren Hougaard. by Hougaard, Søren \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer Berlin В· Heidelberg, 2005Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	9.	Adoption of Innovation electronic resource Balancing Internal and External Stakeholders in the Marketing of Innovation / edited by Alexander Brem, Éric Viardot. by Brem, Alexander [editor.] \| Viardot, Éric [editor.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	10.	Business Success in China Электронный ресурс edited by Markus B. Hofer, Bernhard Ebel. by Hofer, Markus B \| Ebel, Bernhard \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2007Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	11.	Social Media Marketing in Tourism and Hospitality electronic resource by Roberta Minazzi. by Minazzi, Roberta [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	12.	Retailing in the 21st Century Электронный ресурс Current and Future Trends / edited by Manfred Krafft, Murali K. Mantrala. by Krafft, Manfred \| Mantrala, Murali K \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer Berlin В· Heidelberg, 2006Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	13.	Value Chain Marketing electronic resource A Marketing Strategy to Overcome Immediate Customer Innovation Resistance / by Stephanie Hintze. by Hintze, Stephanie [author.] \| SpringerLink (Online service). Series: Contributions to Management ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	14.	Formation and Early Growth of Business Webs Электронный ресурс Modular Product Systems in Network Markets / by Florian Steiner. by Steiner, Florian \| SpringerLink (Online service). Series: Information Age EconomySource: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Heidelberg : Physica-Verlag Heidelberg, 2005Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	15.	Innovation in a High Technology B2B Context electronic resource Exploring Supply Networks, Processes and Management / by Monika Maria Möhring. by Möhring, Monika Maria [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	16.	The Quintessence of Marketing electronic resource What You Really Need to Know to Manage Your Marketing Activities / by Nils Bickhoff, Svend Hollensen, Marc Opresnik. by Bickhoff, Nils [author.] \| Hollensen, Svend [author.] \| Opresnik, Marc [author.] \| SpringerLink (Online service). Series: Quintessence SeriesSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	17.	Sales Negotiations in Professional Service Firms electronic resource An Exploratory Study on Agenda Setting and Issue Management / by Mireia Prat. by Prat, Mireia [author.] \| SpringerLink (Online service). Series: BestMastersSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	18.	Revenue Management with Flexible Products Электронный ресурс Models and Methods for the Broadcasting Industry / by Michael Müller-Bungart by Müller-Bungart, Michael \| SpringerLink (Online service). Series: Lecture Notes in Economics and Mathematical SystemsSource: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2007Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	19.	Growing Modular Электронный ресурс Mass Customization of Complex Products, Services and Software / by Milan Kratochvíl, Charles Carson. by Kratochvíl, Milan \| Carson, Charles \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer Berlin В· Heidelberg, 2005Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	20.	Customer Loyalty in Third Party Logistics Relationships Электронный ресурс Findings from Studies in Germany and the USA / by David L. Cahill. by Cahill, David L \| SpringerLink (Online service). Series: Contributions to Management ScienceSource: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Heidelberg : Physica-Verlag Heidelberg, 2007Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	21.	Boundary Spanning Elements and the Marketing Function in Organizations electronic resource Concepts and Empirical Studies / edited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra. by Sahadev, Sunil [editor.] \| Purani, Keyoor [editor.] \| Malhotra, Neeru [editor.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	22.	Global RFID Электронный ресурс The Value of the EPCglobal Network for Supply Chain Management / by Edmund W. Schuster, David L. Brock, Stuart J. Allen. by Schuster, Edmund W \| Allen, Stuart J \| Brock, David L \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2007Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	23.	Social Media for Scientific Institutions electronic resource How to Attract Young Academics by Using Social Media as a Marketing Tool / by Daniel Hurrle, Julia Postatny. by Hurrle, Daniel [author.] \| Postatny, Julia [author.] \| SpringerLink (Online service). Series: BestMastersSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	24.	Use of Market Data in the Recruitment of High Potentials electronic resource Segmentation and Targeting in Human Resources in the Pharmaceutical Industry / by Jan Posthumus. by Posthumus, Jan [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	25.	Retail Marketing and Sales Performance electronic resource A Definitive Guide to Optimizing Service Quality and Sales Effectiveness / by Christoph Preuss. by Preuss, Christoph [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	26.	It's not about the Technology Электронный ресурс Developing the Craft of Thinking for a High Technology Corporation / by Raj Karamchedu. by Karamchedu, Raj \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Boston, MA : Springer Science+Business Media, Inc., 2005Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	27.	Does Multi-stage Marketing Pay? electronic resource Creating Competitive Advantages Through Multi-stage Marketing / by Alejandro-Marcel Schönhoff. by Schönhoff, Alejandro-Marcel [author.] \| SpringerLink (Online service). Series: Business-to-Business-MarketingSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	28.	Statistical Analysis of Management Data electronic resource by Hubert Gatignon. by Gatignon, Hubert [author.] \| SpringerLink (Online service). Edition: 3rd ed. 2014.Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Boston, MA : Springer US : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	29.	Aerospace Marketing Management electronic resource A Handbook for the Entire Value Chain / by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo. by Malaval, Philippe [author.] \| Bénaroya, Christophe [author.] \| Aflalo, Jonathan [author.] \| SpringerLink (Online service). Series: Management for ProfessionalsSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	30.	Vertical Brand Portfolio Management electronic resource Strategies for Integrated Brand Management between Manufacturers and Retailers / by Diederich Bakker. by Bakker, Diederich [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	31.	The Spread of Yield Management Practices Электронный ресурс The Need for Systematic Approaches / by Fabiola Sfodera. by Sfodera, Fabiola \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Heidelberg : Physica-Verlag Heidelberg, 2006Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	32.	Multichannel Commerce electronic resource A Consumer Perspective on the Integration of Physical and Electronic Channels / by Manuel Trenz. by Trenz, Manuel [author.] \| SpringerLink (Online service). Series: Progress in ISSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	33.	Sponsor- and Country-Related Predictors of Sponsorship Effectiveness electronic resource Sponsorship in a National and International Environment / by Christian Lucas. by Lucas, Christian [author.] \| SpringerLink (Online service). Series: Applied Marketing Science / Angewandte MarketingforschungSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	34.	Start-up Электронный ресурс A Practical Guide to Starting and Running a New Business / by Tom Harris. by Harris, Tom \| SpringerLink (Online service). Source: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2006Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	35.	R&D Management electronic resource by K B Akhilesh. by Akhilesh, K B [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New Delhi : Springer India : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	36.	Economics and Management of Networks Электронный ресурс Franchising, Strategic Alliances, and Cooperatives / edited by Gérard Cliquet, Mika Tuunanen, George Hendrikse, Josef Windsperger. by Cliquet, Gérard \| Hendrikse, George \| Tuunanen, Mika \| Windsperger, Josef \| SpringerLink (Online service). Series: Contributions to Management ScienceSource: Springer e-booksMaterial type: Computer file; Format: electronic available online Publication details: Heidelberg : Physica-Verlag Heidelberg, 2007Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	37.	Growing Brands Through Sponsorship electronic resource An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance / by Philip Gross. by Gross, Philip [author.] \| SpringerLink (Online service). Series: Strategie, Marketing und InformationsmanagementSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	38.	Chinese Strategic Decision-making on CSR electronic resource by Shuo Wang. by Wang, Shuo [author.] \| SpringerLink (Online service). Series: CSR, Sustainability, Ethics & GovernanceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	39.	Mixed Method Research Design electronic resource An Application in Consumer-Brand Relationships (CBR) / by S. Sreejesh, Sanjay Mohapatra. by Sreejesh, S [author.] \| Mohapatra, Sanjay [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	40.	Online Channel Integration electronic resource Value Creation and Customer Reactions in Online and Physical Stores / by Jochen Binder. by Binder, Jochen [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	41.	Handbook of Media Branding electronic resource edited by Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots. by Siegert, Gabriele [editor.] \| Förster, Kati [editor.] \| Chan-Olmsted, Sylvia M [editor.] \| Ots, Mart [editor.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	42.	Management of the Fuzzy Front End of Innovation electronic resource edited by Oliver Gassmann, Fiona Schweitzer. by Gassmann, Oliver [editor.] \| Schweitzer, Fiona [editor.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	43.	Nature-Based Tourism in Mallorca’s Natural Areas electronic resource The Benefits of Tourism for Natural Areas / by Luisa Wolter. by Wolter, Luisa [author.] \| SpringerLink (Online service). Series: BestMastersSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	44.	Business Process Blueprinting electronic resource A Method for Customer-Oriented Business Process Modeling / by Michael Hewing. by Hewing, Michael [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	45.	Confessions of the Pricing Man electronic resource How Price Affects Everything / by Hermann Simon. by Simon, Hermann [author.] \| SpringerLink (Online service). Edition: 1st ed. 2015.Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Copernicus, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	46.	A Concise Guide to Market Research electronic resource The Process, Data, and Methods Using IBM SPSS Statistics / by Marko Sarstedt, Erik Mooi. by Sarstedt, Marko [author.] \| Mooi, Erik [author.] \| SpringerLink (Online service). Series: Springer Texts in Business and EconomicsEdition: 2nd ed. 2014.Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	47.	Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Leroy Robinson, Jr. by Robinson, Jr., Leroy [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	48.	Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Harlan E. Spotts. by Spotts, Harlan E [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	49.	Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Roger Gomes. by Gomes, Roger [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	50.	Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Elizabeth J. Wilson, William C. Black. by Wilson, Elizabeth J [editor.] \| Black, William C [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)