Научная библиотека ТГУ catalog › Results of search for 'an:56474'

Your search returned 129 results.

	1.	Vertical Brand Portfolio Management electronic resource Strategies for Integrated Brand Management between Manufacturers and Retailers / by Diederich Bakker. by Bakker, Diederich [author.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	2.	Do it! Marketing 77 instant-action ideas to boost sales, maximize profits, and crush your competition David Newman by Newman, David, 1964-. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York [a. o.] AMACOM 2013Availability: No items available : Log in to add tags Add to cart (remove)
	3.	Chinese Strategic Decision-making on CSR electronic resource by Shuo Wang. by Wang, Shuo [author.] \| SpringerLink (Online service). Series: CSR, Sustainability, Ethics & GovernanceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	4.	Social Media for Scientific Institutions electronic resource How to Attract Young Academics by Using Social Media as a Marketing Tool / by Daniel Hurrle, Julia Postatny. by Hurrle, Daniel [author.] \| Postatny, Julia [author.] \| SpringerLink (Online service). Series: BestMastersSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	5.	Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Leroy Robinson, Jr. by Robinson, Jr., Leroy [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	6.	Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Harlan E. Spotts. by Spotts, Harlan E [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	7.	Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Roger Gomes. by Gomes, Roger [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	8.	Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Elizabeth J. Wilson, William C. Black. by Wilson, Elizabeth J [editor.] \| Black, William C [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	9.	Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Naresh K. Malhotra. by Malhotra, Naresh K [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	10.	Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Kenneth D. Bahn. by Bahn, Kenneth D [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	11.	Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Robert L. King. by King, Robert L [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	12.	Proceedings of the 1996 Multicultural Marketing Conference electronic resource edited by Pravat K. Choudhury. by Choudhury, Pravat K [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	13.	The Paradox of Points electronic resource Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs / by Sören Köcher. by Köcher, Sören [author.] \| SpringerLink (Online service). Series: Applied Marketing Science / Angewandte MarketingforschungSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	14.	Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Leroy Robinson, Jr. by Robinson, Jr., Leroy [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	15.	Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Elizabeth J. Wilson, Joseph F. Hair, Jr. by Wilson, Elizabeth J [editor.] \| Hair, Jr., Joseph F [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	16.	Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Harlan E. Spotts, H. Lee Meadow. by Spotts, Harlan E [editor.] \| Meadow, H. Lee [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	17.	New Meanings for Marketing in a New Millennium electronic resource Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference / edited by Melissa Moore, Robert S. Moore. by Moore, Melissa [editor.] \| Moore, Robert S [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	18.	Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by John B. Ford, Earl D. Honeycutt, Jr. by Ford, John B [editor.] \| Honeycutt, Jr., Earl D [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	19.	Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty electronic resource Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference / edited by Harlan E. Spotts. by Spotts, Harlan E [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	20.	Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by John C. Rogers III, Charles W. Lamb, Jr. by Rogers III, John C [editor.] \| Lamb, Jr., Charles W [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	21.	Proceedings of the 1997 World Marketing Congress electronic resource edited by Samsinar MD Sidin, Ajay K. Manrai. by Sidin, Samsinar MD [editor.] \| Manrai, Ajay K [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	22.	Global Perspectives in Marketing for the 21st Century electronic resource Proceedings of the 1999 World Marketing Congress / edited by Ajay K. Manrai, H. Lee Meadow. by Manrai, Ajay K [editor.] \| Meadow, H. Lee [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	23.	Minority Marketing: Research Perspectives for the 1990s electronic resource Proceedings of the 1993 Minority Marketing Congress / edited by Robert L. King. by King, Robert L [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	24.	Marketing in Transition: Scarcity, Globalism, & Sustainability electronic resource Proceedings of the 2009 World Marketing Congress / edited by Colin L. Campbell. by Campbell, Colin L [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	25.	Confessions of the Pricing Man electronic resource How Price Affects Everything / by Hermann Simon. by Simon, Hermann [author.] \| SpringerLink (Online service). Edition: 1st ed. 2015.Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Copernicus, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	26.	Marketing, Technology and Customer Commitment in the New Economy electronic resource Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / edited by Harlan E. Spotts. by Spotts, Harlan E [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	27.	Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by B. J. Dunlap. by Dunlap, B. J [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	28.	Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Dheeraj Sharma, Shaheen Borna. by Sharma, Dheeraj [editor.] \| Borna, Shaheen [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	29.	Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Charles H. Noble. by Noble, Charles H [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	30.	Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Jay D. Lindquist. by Lindquist, Jay D [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	31.	Proceedings of the 1995 World Marketing Congress electronic resource edited by K. Grant, I. Walker. by Grant, K [editor.] \| Walker, I [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	32.	Proceedings of the 1993 World Marketing Congress electronic resource edited by M. Joseph Sirgy, Kenneth D. Bahn, Tunc Erem. by Sirgy, M. Joseph [editor.] \| Bahn, Kenneth D [editor.] \| Erem, Tunc [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	33.	The Sustainable Global Marketplace electronic resource Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / edited by Mary Conway Dato-on. by Dato-on, Mary Conway [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	34.	Strategies in E-Business electronic resource Positioning and Social Networking in Online Markets / edited by Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez. by Gil-Pechuán, Ignacio [editor.] \| Palacios-Marqués, Daniel [editor.] \| Peris-Ortiz, Marta Peris [editor.] \| Vendrell, Eduardo [editor.] \| Ferri-Ramirez, Cesar [editor.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Boston, MA : Springer US : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	35.	Growing Brands Through Sponsorship electronic resource An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance / by Philip Gross. by Gross, Philip [author.] \| SpringerLink (Online service). Series: Strategie, Marketing und InformationsmanagementSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	36.	Fundamentals of Business-to-Business Marketing electronic resource Mastering Business Markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger. by Kleinaltenkamp, Michael [editor.] \| Plinke, Wulff [editor.] \| Wilkinson, Ian [editor.] \| Geiger, Ingmar [editor.] \| SpringerLink (Online service). Series: Springer Texts in Business and EconomicsSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	37.	Ideas in Marketing: Finding the New and Polishing the Old electronic resource Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / edited by Krzysztof Kubacki. by Kubacki, Krzysztof [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	38.	Marketing Horizons: A 1980's Perspective electronic resource Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference / edited by Venkatakrishna V. Bellur. by Bellur, Venkatakrishna V [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	39.	Creating and Delivering Value in Marketing electronic resource Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference / edited by Harlan E. Spotts. by Spotts, Harlan E [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	40.	Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Elizabeth J. Wilson, Joseph F. Hair. by Wilson, Elizabeth J [editor.] \| Hair, Joseph F [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	41.	Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Michael Levy, Dhruv Grewal. by Levy, Michael [editor.] \| Grewal, Dhruv [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	42.	Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Victoria L. Crittenden. by Crittenden, Victoria L [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	43.	Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Dawn R. Deeter-Schmelz. by Deeter-Schmelz, Dawn R [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	44.	Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Vinay Kothari. by Kothari, Vinay [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	45.	The 1980’s: A Decade of Marketing Challenges electronic resource Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference / edited by Venkatakrishna V. Bellur. by Bellur, Venkatakrishna V [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	46.	Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Jon M. Hawes, George B. Glisan. by Hawes, Jon M [editor.] \| Glisan, George B [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	47.	Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference electronic resource edited by Jon M. Hawes. by Hawes, Jon M [editor.] \| SpringerLink (Online service). Series: Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	48.	Adoption of Innovation electronic resource Balancing Internal and External Stakeholders in the Marketing of Innovation / edited by Alexander Brem, Éric Viardot. by Brem, Alexander [editor.] \| Viardot, Éric [editor.] \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	49.	Sponsor- and Country-Related Predictors of Sponsorship Effectiveness electronic resource Sponsorship in a National and International Environment / by Christian Lucas. by Lucas, Christian [author.] \| SpringerLink (Online service). Series: Applied Marketing Science / Angewandte MarketingforschungSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	50.	Determinants of Private Label Attitude electronic resource Predicting Consumers’ Brand Preferences Using Psychographics / by Stefanie Weiß. by Weiß, Stefanie [author.] \| SpringerLink (Online service). Series: BestMastersSource: Springer eBooksMaterial type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)