Scientific Library of Tomsk State University

   E-catalog        

Your search returned 7 results.

1.
Growing Brands Through Sponsorship electronic resource An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance / by Philip Gross.

by Gross, Philip [author.] | SpringerLink (Online service).

Series: Strategie, Marketing und InformationsmanagementSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available :
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2.
Advances in Advertising Research (Vol. V) electronic resource Extending the Boundaries of Advertising / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki.

by Banks, Ivana Bušljeta [editor.] | De Pelsmacker, Patrick [editor.] | Okazaki, Shintaro [editor.] | SpringerLink (Online service).

Series: European Advertising AcademySource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available :
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3.
Determinants of Private Label Attitude electronic resource Predicting Consumers’ Brand Preferences Using Psychographics / by Stefanie Weiß.

by Weiß, Stefanie [author.] | SpringerLink (Online service).

Series: BestMastersSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available :
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4.
Business Relationship Management and Marketing electronic resource Mastering Business Markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.

by Kleinaltenkamp, Michael [editor.] | Plinke, Wulff [editor.] | Geiger, Ingmar [editor.] | SpringerLink (Online service).

Series: Springer Texts in Business and EconomicsSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available :
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5.
Use of Market Data in the Recruitment of High Potentials electronic resource Segmentation and Targeting in Human Resources in the Pharmaceutical Industry / by Jan Posthumus.

by Posthumus, Jan [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available :
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6.
Brand Building and Marketing in Key Emerging Markets electronic resource A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil / by Niklas Schaffmeister.

by Schaffmeister, Niklas [author.] | SpringerLink (Online service).

Series: Management for ProfessionalsEdition: 1st ed. 2015.Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: Click here to access online Availability: No items available :
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7.
Staying the Consumption Course electronic resource Exploring the Individual Lock-in Process in Service Relationships / by Benjamin Krischan Schulte.

by Schulte, Benjamin Krischan [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015Online access: Click here to access online Availability: No items available :
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