TY  - BOOK
AU  - Sahadev,Sunil
AU  - Purani,Keyoor
AU  - Malhotra,Neeru
ED  - SpringerLink (Online service)
TI  - Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies 
SN  - 9783319134406
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2015///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - business
KW  - Marketing
KW  - Personnel management
KW  - Sales management
KW  - Globalization
KW  - Markets
KW  - Service industries
KW  - Business and Management
KW  - Sales/Distribution
KW  - Emerging Markets/Globalization
KW  - Human Resource Management
KW  - Services
N1  - Managing Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents -- A Study of Service Worker Burnout in Russia -- Drivers of Salesperson's Customer Orientation - A Work Value Perspective -- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling -- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study -- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms -- Customer Responses to Service Failure and Recovery Experiences -- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain -- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations
N2  - This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements
UR  - http://dx.doi.org/10.1007/978-3-319-13440-6
ER  -