TY  - SER
AU  - Ageeva,Y.A.
AU  - Zavyalova,Z.S.
AU  - Giniyatova,E.V.
AU  - Zavyalova,M.P.
AU  - Deakin,Ann K.
AU  - Lokotosh,Y.V.
AU  - Kondratyeva,I.V.
TI  - Social networking as an advertising tool in Russia and abroad
KW  - социальные сети
KW  - Россия
KW  - реклама
KW  - Facebook, социальная сеть
KW  - ВКонтакте, социальная сеть
KW  - статьи в журналах
N1  - Библиогр.: 18 назв
N2  - This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia
UR  - http://vital.lib.tsu.ru/vital/access/manager/Repository/vtls:000624107
ER  -