TY  - GEN
AU  - Samoilenko,Sergei A.
TI  - Reputation management of academia as a "Territory of progressive science". How to protect scientific community and society
KW  - управление репутацией
KW  - кризис репутации
KW  - научное сообщество
KW  - региональные бренды
KW  - статьи в сборниках
N1  - Библиогр.: 12 назв
N2  - Academic communities are extremely fragile in the age of social media. The complex nature of
highly mediated events often impedes university public relations departments from controlling for multiple
 risks. Many universities appear to have “a glass jaw” when faced with reputation crises. Multiple attacks
 on academic institutions significantly impact the regional brands of their local communities. Continuous
 exposure to misinformation and reputational attacks produce cognitive dissonance, uncertainty
 and psychological discomfort among city and county residents, and the local authorities. At George Mason
 University, the Climate Change Communication Center is a target for contrarians. Climate change
 deniers attempt to discredit scholars through character attacks and promote ideas of a global warming
 conspiracy. Corporate campaigns, known as science bending target science and scientific communities in
 their ideological or economic attacks on research. Climate deniers rely on a common set of techniques to
 dispute the science and climate change scientists including “fake” experts, fallacious arguments and and
 cherry-picking scientific data. The George Mason University Character Assassination and Reputation
 Politics (CARP) Research Lab was founded to examine these issues in its academic mission to facilitate
 scientific research, theory and practice concerning defamation across disciplinary boundaries. This paper
 discusses how the virtual research lab is helping the university to maintain its regional brand and reputation
 though research, education, and risk assessment
UR  - http://vital.lib.tsu.ru/vital/access/manager/Repository/vtls:000671874
ER  -