TY  - GEN
AU  - Gavra,Dmitry P.
TI  - New power relations in the digital attention economy as a challenge to place and city branding
KW  - городской маркетинг
KW  - цифровая элита
KW  - цифровое общество
KW  - политическая элита
KW  - интернет-исследования
KW  - властные отношения
KW  - цифровая экономика
KW  - экономика внимания
KW  - статьи в сборниках
N1  - Библиогр.: 15 назв
N2  - The paper examines the factors changing the global paradigm of competition between places
and cities in the information and networked society. Three groups of factors are determined: (1) the transformation
 of the global paradigm of civilization confrontation, (2) glocalization in all many-valued inconsistencies
 of this process, and finally (3) the digital-interactive revolution and the Web-generated social.
 The second part of the presentation is devoted to the challenges posed by the digital transformation of social
 structures for place marketing and city branding. Based on the concepts of economics of attention and
 critical digitalism, the author shows how the network environment changes the communicative practices
 of the place. A structural model of new power digital actors for a megacity / region is proposed. This includes
 traffic monopolists, network elites and network brands. The possible directions of communication
 logistics of a place in interrelation with these actors of network power practices are shown
UR  - http://vital.lib.tsu.ru/vital/access/manager/Repository/vtls:000671869
ER  -