TY  - BOOK
AU  - Georgiades,Stavros
ED  - SpringerLink (Online service)
TI  - Employee Engagement in Media Management: Creativeness and Organizational Development 
T2  - Media Business and Innovation
SN  - 9783319162171
AV  - HD28-70 
U1  - 658 23
PY  - 2015///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - business
KW  - Industrial management
KW  - Organization
KW  - Planning
KW  - Personnel management
KW  - Business and Management
KW  - Media Management
KW  - Human Resource Management
N1  - 1 Introduction -- 2 Employee Engagement and Organizational Change -- 3 Communication Process to Achieve Employee Engagement -- 4 Organizational Arrangements for Participation Leading Towards Employee Engagement -- 5 Employee Engagement Implementation Leading Towards Employee Creativity -- 6 Assessing Employee Creativity -- 7 Conclusion
N2  - This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations
UR  - http://dx.doi.org/10.1007/978-3-319-16217-1
ER  -