TY  - BOOK
AU  - Rogers III,John C.
AU  - Lamb,Jr,Charles W.
ED  - SpringerLink (Online service)
TI  - Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
T2  - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
SN  - 9783319169378
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2015///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - business
KW  - Marketing
KW  - Leadership
KW  - Sales management
KW  - Business and Management
KW  - Business Strategy/Leadership
KW  - Sales/Distribution
N1  - Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Futurism in Marketing -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing History and Theory -- Marketing in The Third World Countries -- Marketing Management -- Non-Profit -- Research -- Society -- Physical Distribution/Logistics -- Promotions -- Policy -- Quantitative Marketing -- Tourism -- Research in Progress
N2  - This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
UR  - http://dx.doi.org/10.1007/978-3-319-16937-8
ER  -