TY  - BOOK
AU  - Borges,Ana Pinto
TI  - New techniques for brand management in the healthcare sector
T2  - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
SN  - 9781799830368
AV  - RA410.56 .N49 2021
U1  - 362.1068/8 23
PY  - 2021///]
CY  - Hershey, PA
PB  - IGI Global, Business Science Reference
KW  - Medical care
KW  - Marketing
KW  - Branding (Marketing)
KW  - Medical tourism
KW  - fast
KW  - EBSCO  eBooks
KW  - Electronic books
N1  - "Premier reference source"--Cover; Includes bibliographical references and index
N2  - "This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified"--
UR  - https://www.lib.tsu.ru/limit/2023/EBSCO/2716635.pdf
ER  -