TY  - BOOK
AU  - Hisano,Ai
TI  - Visualizing taste: how business changed the look of what you eat
T2  - Harvard studies in business history
SN  - 9780674242586
AV  - TP370.9.C64 H57 2019eb
U1  - 664.062 23
PY  - 2019///
CY  - Cambridge, Massachusetts
PB  - Harvard University Press
KW  - United States
KW  - fast
KW  - Color of food
KW  - Food industry and trade
KW  - History
KW  - Food engineers
KW  - Aliments
KW  - Couleur
KW  - Scientifiques en produits alimentaires
KW  - États-Unis
KW  - Histoire
KW  - BUSINESS & ECONOMICS
KW  - Corporate & Business History
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Corporate & Business History
KW  - EBSCO  eBooks
KW  - Electronic books
N1  - Includes bibliographical references and index; Capitalism of the senses -- Food and modern visual culture -- The color of dye -- From natural dyes to cake mixes -- Making oranges orange -- Fake food -- The visuality of freshness -- Reimagining the natural -- Eye appeal is buy appeal
N2  - Explores transformations in what Americans conceived as a "natural color" of food between the 1870s and 1970s. It analyzes the role of business in creating the modern world of the senses by focusing on the origins and development of the use of visual appeals, particularly color, as a key driver of demand in the food industry in the United States. By examining the development of color controlling technology, government regulation, and consumer expectations, Ai Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers co-created a "natural" color for food that was, in fact, a hybrid of nature and technology. Color management thus became a central and permanent part of food manufacturing and marketing strategies
UR  - https://www.lib.tsu.ru/limit/2023/EBSCO/2242382.pdf
ER  -