E-catalog        

The identity of the modern city is formed under two factors: the history and current activities of the city people, which is directed to the urban environment formation. History in the broad sense includes the historical past, cultural memory, urban mythology, symbolism, etc. The activity of citizens implies various practices aimed at preserving the uniqueness of the city, maintaining its image, developing the urban environment, improving the quality of life, and increasing tourist attractiveness. In these practices gains in importance prosumption - activity aimed at creating products and services for personal consumption. Prosumerism is part of the DIY culture and a reaction to mass consumption. The prosumer communities include street artists, eco-volunteers, historic preservation activists, and other city activists. From the urban identity formation point of view, the activities of such communities support the uniqueness of the urban environment and by itself is part of the original atmosphere of the city. Examples of initiatives that have become brands are the "Faсadnik" Project in Irkutsk (painting the facades of wooden buildings by volunteers), the “Graphite of Science” Festival in Novosibirsk, International Fest of Siberian Crafts “Ax Holiday” in Tomsk. Such events unite people, give rise to a sense of belonging to common cause and responsibility for fortunes of "their" town