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Измерение корпоративной репутации в социальных медиа И. С. Дуля
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ArticleContent type: Текст Media type: электронный Other title: Measuring corporate reputation in social media [Parallel title]Subject(s): корпоративная репутация | социальные медиа | сентимент-анализGenre/Form: статьи в сборниках Online resources: Click here to access online
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Перспективы развития фундаментальных наук. Т. 5 : сборник научных трудов XVII Международной конференции студентов, аспирантов и молодых ученых, Россия, Томск, 21-24 апреля 2020 г Т. 5 : Экономика и управление. С. 56-58Abstract: The article studies the task of measuring corporate reputation. This paper presents a complex approach of measuring corporate reputation in social media with the method of sentiment analysis. The proposed solution allows identification of emerging reputational problems at an early stage and compares companies by the level of reputation.
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The article studies the task of measuring corporate reputation. This paper presents a complex approach of measuring corporate reputation in social media with the method of sentiment analysis. The proposed solution allows identification of emerging reputational problems at an early stage and compares companies by the level of reputation.
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