Развитие маркетинг-менеджмента в цифровой экономике Е. В. Васильева
Material type:
ArticleContent type: Текст Media type: электронный Other title: Development of mariceting management in the digital economy [Parallel title]Subject(s): цифровая экономика | маркетинг-менеджмент | конкурентоспособность компанийGenre/Form: статьи в сборниках Online resources: Click here to access online
In:
Перспективы развития фундаментальных наук. Т. 5 : сборник научных трудов XVII Международной конференции студентов, аспирантов и молодых ученых, Россия, Томск, 21-24 апреля 2020 г Т. 5 : Экономика и управление. С. 38-40Abstract: In the near future the digital economy will change markets more than it has already changed. The conditions for the company’s development have become much more complicated. Making management decisions companies focus not only on internal capabilities but also on external conditions. In other words, marketing has taken an important role in the business management process. That is why we need to predict the impact of the digital economy on marketing management. The purpose of the study is to identify approaches to marketing management to improve the company’s competitiveness in the conditions of the emerging digital economy.
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In the near future the digital economy will change markets more than it has already changed. The conditions for the company’s development have become much more complicated. Making management decisions companies focus not only on internal capabilities but also on external conditions. In other words, marketing has taken an important role in the business management process. That is why we need to predict the impact of the digital economy on marketing management. The purpose of the study is to identify approaches to marketing management to improve the company’s competitiveness in the conditions of the emerging digital economy.
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