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Библиогр.: с. 644

The paper presents interpretation of globalization concerning the net community formation, which exploits a normatively attractive alternative to existing concepts of globalization. It is argued that development of the contemporary world community manifests the implementation of a form of the global net community. In most recent theoretical debates depending on the character of the globalization process (homogeneous or fragmentary), two trends of investigation of this process arise: (i) globalization on the basis of the idea of progress which leads to a homogeneous world and maintains hierarchical structures (universalism), (ii) globalization on the basis of the representation of the world real diversity which supports net community formation (multiculturalism). Multicultural concepts of globalization, based on the recognition of the world diversity, are popular because of their non-repressive, tolerant and net form. The theorists of globalization stress the fact that the modern globalization process includes many instances of globalization. The paper mainly concentrates on several trends of interpretation of globalization: historical, social, legal, informational and net globalization. It is argued that informational nets change the actual production, consumption, power, experience and culture to a great degree. Global net organizations represent a new type of the net structure based on political institutions and international, national, local institutions of decision making. Individualization and decentralization are opposite with respect to the socialization work, vertical integration and big production, which characterize industrial society forms of organization and interaction. Modern net organization guarantees the flexibility of firms, individuals, countries in conditions of globalization.