A voyage into uncharted waters: societal implications of today's global media environment D. Kruckeberg, K. Tsetsura
Material type:
ArticleSubject(s): глобальная медиасреда | туризм | глобальный брендинг | управление брендом | потребительские товарыGenre/Form: статьи в сборниках Online resources: Click here to access online
In:
Цифровой бренд-менеджмент территорий: глобальный и локальный аспекты : материалы IV Международной трансдисциплинарной научно-практической Web-конференции "Connect-Universum-2018", 29–30 ноября 2018 года С. 115-117Abstract: This presentation examines Russian tourism opportunities in today’s digital and social media
environment, in which tribalism exists among a global population that is young, uneducated and with few
prospects for personal sustainability. However, this demographics’ proficiency in readily available communication
technology is leading to fundamental societal changes that are uncharted waters offering little
forgiveness for navigational error. Of particular significance is the flattening, and oftentimes juxtaposition,
of power in which highly volatile virtual publics can emerge unpredictably, immediately and with
inordinate influence. Media transparency is essential in a global environment in which changes in media
usage and news consumption increase opportunities for alternative channels that exacerbate distrust of
media and perceptions of truth. Addressing these problems is essential as nation-states engage in both
domestic and foreign policy.
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This presentation examines Russian tourism opportunities in today’s digital and social media
environment, in which tribalism exists among a global population that is young, uneducated and with few
prospects for personal sustainability. However, this demographics’ proficiency in readily available communication
technology is leading to fundamental societal changes that are uncharted waters offering little
forgiveness for navigational error. Of particular significance is the flattening, and oftentimes juxtaposition,
of power in which highly volatile virtual publics can emerge unpredictably, immediately and with
inordinate influence. Media transparency is essential in a global environment in which changes in media
usage and news consumption increase opportunities for alternative channels that exacerbate distrust of
media and perceptions of truth. Addressing these problems is essential as nation-states engage in both
domestic and foreign policy.
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