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Today, the problem of the enterprise's competitiveness is more urgent than ever for the national
economy and for its economic entities - enterprises. It is important to determine what extent the enterprise
is competitive with other entities in this market, since a high degree of competitiveness is a guarantee of
obtaining high economic indicators in the current market conditions, and have a strategic goal of achieving
a level that would help it survive in a tough competitive environment. In this regard, the article describes
the role of marketing strategy in the development of the enterprise and outlines the main problems
associated with the competitiveness of the enterprise. The external and internal factors that are the most
popular among modern economists are considered. The modern competitive environment is a complex
and dynamically changing system, which necessitates the continuous improvement of methods for managing
the competitiveness of enterprises. In this paper, we also discuss in detail the basic concepts of strategic
marketing and its use to enhance the competitiveness of the enterprise and the country as a whole. In
this regard, the main functions and tasks of strategic marketing are researched and a system of interethnic
relations between models of strategic marketing and enterprise competitiveness is proposed. The proposed
system allows classifying the methods of quantitative solution to ensure competitiveness. The main
points of how a marketing strategy should be carried out are also given.