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Библиогр.: с. 386

This article aims to show the differences between social engineering and socio-cultural design both in
their purposes and in their cognitive tools. The differences in the philosophical principles underlying
these two forms of design are analysed. It is argued that the differences between social engineering and
socio-cultural design can be summarised in 10 theses. The principal differences here are the following:
technology is not a simple means to achieve people's goals, but a form of world outlook and a way of
organizing life activity; the new is not an improved old, but a fundamentally different socio-cultural
project; socio-cultural design uses schemes for analyzing situations, for organizing joint activities, for
constructing a new reality, for the use of new ideas rather than the knowledge of the properties and
constructive qualities of social objects. The key idea of the theses is that design always takes place in a
specific socio-cultural environment, so successful social transformations and new social technologies are
impossible without self-consciousness, self-determination and construction of the very subjects of design.
The success of the project depends on the common intentions of the designer and the project user
developed in the process of communication.