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Marketing encyclopedia issues and trends shaping the future Jeffrey Heilbrunn, editor
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TextPublication details: Chicago Lincolnwood, Ill. American Marketing Association NTC Business Books 1995Description: X, 348 p. illISBN: 0844235938; 9780844235936Other title: American Marketing Assocication marketing encyclopedia [Other title] | AMA marketing encyclopedia [Spine title]Subject(s): Marketing -- Encyclopedias | маркетинг | менеджмент | экономика | энциклопедии | микромаркетинг | стратегии обслуживания клиентовDDC classification: 658/.003 LOC classification: HF5415 | .M2982 1995Other classification: У821.24я2
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Выдается по месту хранения | Библиотека ИЭМ | У050.24 M31 (Browse shelf (Opens below)) | 1 | Available | 13820000004687 |
Browsing Научная библиотека ТГУ shelves, Shelving location: Библиотека ИЭМ Close shelf browser (Hides shelf browser)
| У050.24 H85 Consumer behavior | У050.24 K77 Principles of marketing | У050.24 L47 Global marketing management changes, challenges and new strategies | У050.24 M31 Marketing encyclopedia issues and trends shaping the future | У050.24 M31 Marketing | У050.24 M78 Practical marketing and PR for the Small business | У050.24 M96 The marketing gurus lessons from the best marketing books of all time |
At head of title: American Marketing Association
Includes bibliographical references and index
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