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Особенности продвижения инновационных продуктов на примере продукции ООО "БЕНОА" Э. Э. Ильясова, О. Ф. Медведева
Material type:
ArticleOther title: Peculiarities of promotion of innovative products on the example of Benoa products [Parallel title]Subject(s): инновационные продукты | малые инновационные предприятия | "БЕНОА", ООО | натуральные мылаGenre/Form: статьи в сборниках Online resources: Click here to access online
In:
Инноватика - 2017 : сборник материалов XIII Международной школы-конференции студентов, аспирантов и молодых ученых, 20–22 апреля 2017 г., г. Томск, Россия С. 60-63Abstract: Problems of innovative business are connected with a low level of marketing development in scientific and technical organizations. The process of launching a product on the market can not include only developers who know all the special features of the product. It is also necessary to attract a team of marketers, managers,
experts in advertising and promotion.
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Problems of innovative business are connected with a low level of marketing development in scientific and technical organizations. The process of launching a product on the market can not include only developers who know all the special features of the product. It is also necessary to attract a team of marketers, managers,
experts in advertising and promotion.
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