Scientific Library of Tomsk State University

   E-catalog        

Normal view MARC view

Multichannel Commerce electronic resource A Consumer Perspective on the Integration of Physical and Electronic Channels / by Manuel Trenz.

By: Trenz, Manuel [author.]Contributor(s): SpringerLink (Online service)Material type: TextTextSeries: Progress in ISPublication details: Cham : Springer International Publishing : Imprint: Springer, 2015Description: XV, 153 p. 30 illus. online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9783319161150Subject(s): business | Marketing | Production management | Information technology | Business -- Data processing | Sales management | E-commerce | Business and Management | IT in Business | e-Commerce/e-business | Sales/Distribution | Marketing | Operations ManagementDDC classification: 650 | 658.05 LOC classification: HF54.5-54.56Online resources: Click here to access online
Contents:
Introduction -- Offline, online and multichannel commerce -- Perception and valuation of MC integration services -- Purchase specific and individual differences -- Reflection.
In: Springer eBooksSummary: This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

Introduction -- Offline, online and multichannel commerce -- Perception and valuation of MC integration services -- Purchase specific and individual differences -- Reflection.

This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.

There are no comments on this title.

to post a comment.
Share