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A Twenty-First Century Guide to Aldersonian Marketing Thought Электронный ресурс edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro.

By: Wooliscroft, BenContributor(s): Shapiro, Stanley J | Tamilia, Robert D | SpringerLink (Online service)Material type: Computer fileComputer filePublication details: Boston, MA : Springer Science+Business Media, Inc., 2006ISBN: 9780387281810Subject(s): Economics | Economics -- Methodology | Marketing | Economics/Management Science | Marketing | Methodology and the History of Economic ThoughtOnline resources: Click here to access online In: Springer e-books
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