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Storytelling branding in practice Klaus Fog, Christian Budtz, Baris Yakaboylu
Material type: TextPublication details: Berlin [a. o.] Springer 2005Description: 238 p. illISBN: 3540235019; 9783540235019Subject(s): менеджмент | брендинг | реклама | торговые марки | бренды | маркетингOther classification: У521.24Item type | Current library | Call number | Status | Date due | Barcode |
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Выдается в читальный зал | Книгохранилище | 1-973976к (Browse shelf (Opens below)) | Available | 13820000671197 | |
1 месяц | Книгохранилище | 1-973977 (Browse shelf (Opens below)) | Available | 13820000671196 |
Bibliogr.: p. 228-230. - Index: p. 231-236
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