Big Data A Road Map for Successful Digital Marketing edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma.
Material type:
TextPublisher: Berlin ; Boston De Gruyter, [2022]Description: 1 online resource (x, 244 pages) color illustrationsISBN: 3110733714; 9783110733716Subject(s): Internet marketing -- Technological innovations | Big data | BUSINESS & ECONOMICS / Marketing / General | Big data | Role of Big Data, Digital Marketing, Big Data Information, Data Analytics, Business Information System, New Age Marketing, New Age MarketingGenre/Form: EBSCO eBooks DDC classification: 658.8/72 LOC classification: HF5415.1265 | .B54 2022ebOnline resources: EBSCOhost Summary: Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
Includes index and bibliographical references.
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2022).
There are no comments on this title.