Handbook of research on driving industrial competitiveness with innovative design principles Luís Farinha, Daniel Raposo.
Material type: TextSeries: Advances in business strategy and competitive advantagePublisher: Hershey, PA Business Science Reference, an imprint of IGI Global, [2020]Description: 1 online resource (xxii, 335 pages) color illustrationsISBN: 1799836304; 9781799836315; 1799836312; 9781799836308Subject(s): Competition | Industrial productivity -- Technological innovations | Entrepreneurship | Technological innovations -- Economic aspects | Entrepreneurship | Productivité -- Innovations | Entrepreneuriat | Innovations -- Aspect économique | entrepreneurs | Competition | Entrepreneurship | Technological innovations -- Economic aspectsGenre/Form: EBSCO eBooks | Electronic books. DDC classification: 658.8/02 LOC classification: HB238 | .D75 2020Online resources: EBSCOhostIncludes bibliographical references and index.
"This book focuses on the relationship between innovation and competitiveness in business"-- Provided by publisher.
Description based on online resource; title from digital title page (viewed on July 22, 2020).
Title Page -- Copyright Page -- Book Series -- List of Contributors -- Table of Contents -- Detailed Table of Contents -- Preface -- Chapter 1: Upstream Industrial Competitiveness and Innovation -- Chapter 2: Development of Products and Processes Through Technology and Innovative Design Principles -- Chapter 3: Technological Innovation and Sustainable Development -- Chapter 4: New Business Ideas Incubation Process -- Chapter 5: From Identity Into Brand Visual Identity
Chapter 6: The Innovative Management of "Made By" and "Made In" as a Factors in Brand Image and Competitiveness in the Fashion Industry -- Chapter 7: The Role of Design in Strategic Planning to Help Brand Management -- Chapter 8: Competitor Orientation, Pricing Strategy, and Business Performance -- Chapter 9: Contemporary Visual Identities -- Chapter 10: Rhetorical Resources for Innovation in Communication Through the Design of Brand Marks of Corporate Identity -- Chapter 11: From Smart Concept to Desired Experiences -- Chapter 12: Portuguese Tourist Signage
Chapter 13: The Social, Economic, and Environmental Dimensions of Hotel Sustainability -- Chapter 14: Design as a Source of Innovation to Establish Circular Models -- Chapter 15: Enhanced Reconditioning of Heavy-Duty Pulp Industry Equipment -- Chapter 16: The Designer as a Social Agent and Promoter of Local Memories -- Chapter 17: The Viability of Heritage Craft in a Global Marketplace -- Chapter 18: Monsanto GeoHotel Escola -- Chapter 19: Visual Diagnostic Strategy -- Compilation of References -- About the Contributors -- Index
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