Scientific Library of Tomsk State University

   E-catalog        

Normal view MARC view

Handbook of research on driving industrial competitiveness with innovative design principles Luís Farinha, Daniel Raposo.

Contributor(s): Farinha, Luis M. Carmo, 1975- | Raposo, DanielMaterial type: TextTextSeries: Advances in business strategy and competitive advantagePublisher: Hershey, PA Business Science Reference, an imprint of IGI Global, [2020]Description: 1 online resource (xxii, 335 pages) color illustrationsISBN: 1799836304; 9781799836315; 1799836312; 9781799836308Subject(s): Competition | Industrial productivity -- Technological innovations | Entrepreneurship | Technological innovations -- Economic aspects | Entrepreneurship | Productivité -- Innovations | Entrepreneuriat | Innovations -- Aspect économique | entrepreneurs | Competition | Entrepreneurship | Technological innovations -- Economic aspectsGenre/Form: EBSCO eBooks | Electronic books. DDC classification: 658.8/02 LOC classification: HB238 | .D75 2020Online resources: EBSCOhost
Contents:
Title Page -- Copyright Page -- Book Series -- List of Contributors -- Table of Contents -- Detailed Table of Contents -- Preface -- Chapter 1: Upstream Industrial Competitiveness and Innovation -- Chapter 2: Development of Products and Processes Through Technology and Innovative Design Principles -- Chapter 3: Technological Innovation and Sustainable Development -- Chapter 4: New Business Ideas Incubation Process -- Chapter 5: From Identity Into Brand Visual Identity
Chapter 6: The Innovative Management of "Made By" and "Made In" as a Factors in Brand Image and Competitiveness in the Fashion Industry -- Chapter 7: The Role of Design in Strategic Planning to Help Brand Management -- Chapter 8: Competitor Orientation, Pricing Strategy, and Business Performance -- Chapter 9: Contemporary Visual Identities -- Chapter 10: Rhetorical Resources for Innovation in Communication Through the Design of Brand Marks of Corporate Identity -- Chapter 11: From Smart Concept to Desired Experiences -- Chapter 12: Portuguese Tourist Signage
Chapter 13: The Social, Economic, and Environmental Dimensions of Hotel Sustainability -- Chapter 14: Design as a Source of Innovation to Establish Circular Models -- Chapter 15: Enhanced Reconditioning of Heavy-Duty Pulp Industry Equipment -- Chapter 16: The Designer as a Social Agent and Promoter of Local Memories -- Chapter 17: The Viability of Heritage Craft in a Global Marketplace -- Chapter 18: Monsanto GeoHotel Escola -- Chapter 19: Visual Diagnostic Strategy -- Compilation of References -- About the Contributors -- Index
Summary: "This book focuses on the relationship between innovation and competitiveness in business"-- Provided by publisher.
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

Includes bibliographical references and index.

"This book focuses on the relationship between innovation and competitiveness in business"-- Provided by publisher.

Description based on online resource; title from digital title page (viewed on July 22, 2020).

Title Page -- Copyright Page -- Book Series -- List of Contributors -- Table of Contents -- Detailed Table of Contents -- Preface -- Chapter 1: Upstream Industrial Competitiveness and Innovation -- Chapter 2: Development of Products and Processes Through Technology and Innovative Design Principles -- Chapter 3: Technological Innovation and Sustainable Development -- Chapter 4: New Business Ideas Incubation Process -- Chapter 5: From Identity Into Brand Visual Identity

Chapter 6: The Innovative Management of "Made By" and "Made In" as a Factors in Brand Image and Competitiveness in the Fashion Industry -- Chapter 7: The Role of Design in Strategic Planning to Help Brand Management -- Chapter 8: Competitor Orientation, Pricing Strategy, and Business Performance -- Chapter 9: Contemporary Visual Identities -- Chapter 10: Rhetorical Resources for Innovation in Communication Through the Design of Brand Marks of Corporate Identity -- Chapter 11: From Smart Concept to Desired Experiences -- Chapter 12: Portuguese Tourist Signage

Chapter 13: The Social, Economic, and Environmental Dimensions of Hotel Sustainability -- Chapter 14: Design as a Source of Innovation to Establish Circular Models -- Chapter 15: Enhanced Reconditioning of Heavy-Duty Pulp Industry Equipment -- Chapter 16: The Designer as a Social Agent and Promoter of Local Memories -- Chapter 17: The Viability of Heritage Craft in a Global Marketplace -- Chapter 18: Monsanto GeoHotel Escola -- Chapter 19: Visual Diagnostic Strategy -- Compilation of References -- About the Contributors -- Index

There are no comments on this title.

to post a comment.
Share