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Confessions of the Pricing Man (Record no. 414951)
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| 000 -Маркер записи | |
|---|---|
| Контрольное поле постоянной длины | 04513nam a22005175i 4500 |
| 001 - Контрольный номер | |
| Контрольное поле | vtls000560296 |
| 005 - Дата корректировки | |
| Контрольное поле | 20210922090140.0 |
| 007 - Кодируемые данные (физ. описан.) | |
| Контрольное поле постоянной длины | cr nn 008mamaa |
| 008 - Кодируемые данные | |
| Контрольное поле постоянной длины | 170212s2015 gw | s |||| 0|eng d |
| 020 ## - Индекс ISBN | |
| ISBN | 9783319204000 |
| -- | 978-3-319-20400-0 |
| 024 7# - Прочие стандартные номера | |
| Стандартный номер | 10.1007/978-3-319-20400-0 |
| Источник номера | doi |
| 035 ## - Системный контрольный номер | |
| Системный контрольный номер | to000560296 |
| 040 ## - Источник каталогиз. | |
| Служба первич. каталог. | Springer |
| Служба, преобразующая запись | Springer |
| Организация, изменившая запись | RU-ToGU |
| 050 #4 - Расстановочный код библ. Конгресса | |
| Классификационный индекс | HF5410-5417.5 |
| 072 #7 - Код предметной/темат. категории | |
| Код предметной/темат. категории | KJS |
| Источник кода | bicssc |
| 072 #7 - Код предметной/темат. категории | |
| Код предметной/темат. категории | KJSM |
| Источник кода | bicssc |
| 072 #7 - Код предметной/темат. категории | |
| Код предметной/темат. категории | BUS043000 |
| Источник кода | bisacsh |
| 082 04 - Индекс Дьюи | |
| Индекс Дьюи | 658.8 |
| Номер издания | 23 |
| 100 1# - Автор | |
| Автор | Simon, Hermann. |
| Роль лиц | author. |
| 9 (RLIN) | 467118 |
| 245 10 - Заглавие | |
| Заглавие | Confessions of the Pricing Man |
| Физический носитель | electronic resource |
| Продолж. заглавия | How Price Affects Everything / |
| Ответственность | by Hermann Simon. |
| 250 ## - Сведения об издании | |
| Основные сведения об издании | 1st ed. 2015. |
| 260 ## - Выходные данные | |
| Место издания | Cham : |
| Издательство | Springer International Publishing : |
| -- | Imprint: Copernicus, |
| Дата издания | 2015. |
| 300 ## - Физическое описание | |
| Объем | XV, 221 p. 43 illus., 17 illus. in color. |
| Иллюстрации/тип воспроизводства | online resource. |
| 336 ## - Тип содержимого | |
| Тип содержимого | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - Средство доступа | |
| Средство доступа | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - Тип носителя | |
| Тип носителя | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - Примечание о содержании | |
| Содержание | Preface: Confessions -- Chapter 1 My first painful encounters with prices -- Chapter 2 Everything revolves around price -- Chapter 3 The strange psychology of pricing -- Chapter 4 Price positioning: High or Low -- Chapter 5 Prices and profit -- Chapter 6 Prices and decisions -- Chapter 7 Price differentiation: The high art -- Chapter 8 Innovations in pricing -- Chapter 9 Pricing in crises and price wars -- Chapter 10 What the CEO needs to do. |
| 520 ## - Аннотация | |
| Аннотация | The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses, and gain a sustained competitive advantage. Here, for consumers and business people alike, he reveals the secrets of successful pricing practices, and shares the wisdom and common sense that will forever change the way you thinking about pricing. “This is the best book I know to open your mind to the practical problems in setting your prices.” PHILIP KOTLER, S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. “Hermann Simon is ‘The Pricing Man’ and a giant within our discipline. With more than 40 years of experience in pricing research and practice with companies across the globe and across all major industries, he possesses the know-how to help organizations large, medium-sized, and small to improve their pricing acumen. This book will help you improve your pricing management skills, strategies, and tactics – and it will help your company also.” KEVIN MITCHELL, President, The Professional Pricing Society, Inc. “Hermann Simon is a man who can get upset about being offered a 35 percent discount on a new digital camera. His fascination with ‘willingness to pay’ is infectious. As much as any individual, he is behind the professionalization of pricing in the past couple of decades.” WILLIAM POUNDSTONE, Author, Priceless: The Myth of Fair Value (and How to Take Advantage of It) . |
| 650 #0 - Тематические рубрики | |
| Основная рубрика | business. |
| 9 (RLIN) | 366240 |
| 650 #0 - Тематические рубрики | |
| Основная рубрика | Marketing |
| 9 (RLIN) | 564740 |
| 650 #0 - Тематические рубрики | |
| Основная рубрика | Management. |
| 9 (RLIN) | 132629 |
| 650 #0 - Тематические рубрики | |
| Основная рубрика | Leadership. |
| 9 (RLIN) | 132708 |
| 650 #0 - Тематические рубрики | |
| Основная рубрика | Microeconomics. |
| 9 (RLIN) | 135018 |
| 650 14 - Тематические рубрики | |
| Основная рубрика | Business and Management. |
| 9 (RLIN) | 459956 |
| 650 24 - Тематические рубрики | |
| Основная рубрика | Marketing |
| 9 (RLIN) | 564740 |
| 650 24 - Тематические рубрики | |
| Основная рубрика | Business Strategy/Leadership. |
| 9 (RLIN) | 412933 |
| 650 24 - Тематические рубрики | |
| Основная рубрика | Management. |
| 9 (RLIN) | 132629 |
| 650 24 - Тематические рубрики | |
| Основная рубрика | Microeconomics. |
| 9 (RLIN) | 135018 |
| 710 2# - Другие организации | |
| Организация/юрисдикция | SpringerLink (Online service) |
| 9 (RLIN) | 143950 |
| 773 0# - Источник информации | |
| Название источника | Springer eBooks |
| 856 40 - Электронный адрес документа | |
| URL | <a href="http://dx.doi.org/10.1007/978-3-319-20400-0">http://dx.doi.org/10.1007/978-3-319-20400-0</a> |
| 912 ## - Coursera for Campus: онлайн курсы для ТГУ | |
| Coursera for Campus: онлайн курсы для ТГУ | ZDB-2-SBE |
| 999 ## - Системные контрольные номера (Koha) | |
| biblionumber (Koha) | 414951 |
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